Company development Case Study Example | Topics and Well Written Essays - 1250 words

Company development - Case Study Example Even though it is legal to use television commercials for political campaigns, television advertisements in this country are heavily regulated by the Federal Communications Commission and the Federal Trade Commission (FCC, 2012; FTC, 2012). To avoid legal or technical problems, television commercial production companies should be familiar with the technical standards implemented with regards to products, claims, and contents (Cheap TV Spots, 2012). For instance, the advertising of cigarettes on television is totally restricted or banned in the United States. Therefore, television commercial production companies in the United States should observe and up-date themselves with the on-going changes with regards to television commercial restrictions. Likewise, television commercial production companies are obliged to observe the laws on IPR. The U.S. economy is still under recovery. Therefore, television commercial production companies may encounter delay in the payments for their service. Eventually, this will negatively affect the companies’ cash flow. To maintain their competency in the market, television commercial production companies should cut down their fixed monthly operating cost without sacrificing the quality of their television commercial videos. There are social implications with regards to the production of television commercials. To avoid offending the viewers, television commercial production companies should avoid producing offensive commercial programs that can adversely affect its reputation. With regards to technology, television programs in the United States is accessible through on-air broadcast, unencrypted satellite, cable services, direct broadcast satellite, or internet protocol television (FCC, 2010). On the other hand, television advertisers are using various technologies such as video software, hard ware, digital cameras, digital video cameras, etc. Since the capital requirement in putting up this kind of business is low,